I came across this interesting research by Lauren Freedman of the e-tailering Group: The Customer is in Control (note: you do need to sign up to access this but it is free).

This poll of 1300 consumers contains lots of useful information for retailers. The most relevant for us is that 83% of those polled considered keyword search very to most important when buying gifts online. This is yet more evidence that if you’re a retailer you just have to have good search.

This entry was posted by Shaun Ryan on Monday, November 20th, 2006 at 3:46 pm PST and is filed under Uncategorized. You can follow any responses to this entry through the RSS feed. You can leave a response, or trackback from your own site.