Yet another study shows the importance of site search. This British study on consumer satisfaction was sponsored by RightNow (they provide CRM solutions). It found that 19% of online shoppers abandoned a purchase if the couldn’t find specific product information or couldn’t ask questions about a product.

This reinforces a lot of other data that we’ve seen that shows retailers will sell more when they have a good search.

This entry was posted by Shaun Ryan on Friday, February 8th, 2008 at 12:26 pm PST and is filed under Site Search, eCommerce. You can follow any responses to this entry through the RSS feed. You can leave a response, or trackback from your own site.