Advice for Amazon: Be Honest with Search Results

Amazon’s practice of misleading customers with search results is again on trial, after the 9th Circuit U.S. Court of Appeals overturned a lower court ruling on a trademark infringement suit by Multi Time Machine, Inc. (MTM). MTM charged Amazon with infringing on its trademark by creating “a likelihood of confusion” when customers search Amazon for […]

Read more
When #LoveWins, Smart Merchandisers Win

The U.S. Supreme Court opened a new opportunity for merchandising on Friday, June 26. Whether or not you agree with the 5-4 decision making same-sex marriage legal in all 50 states, it’s undeniable that it’s a prime marketing opportunity for retailers. Earlier this week, Multichannel Merchant published more than 20 examples of “How E-commerce Responded […]

Read more
B2B, It’s Time to Step Up Your Game

You found your niche in the lucrative (albeit lackluster) world of B2B e-commerce. It’s been great. Your clients don’t need anything fancy, you say. You can hum along with a website that walked right out of 2008 and it doesn’t matter. Because really, your customers aren’t here to shop (not in the traditional, show-me-something-pretty way). […]

Read more
Say It with Video – 1 Billion Are Watching (and Buying)

With 1 billion people using YouTube today, video is the most powerful means of spreading information to the world’s 7 billion people. And since more than 6 billion hours of video are watched each month on YouTube, that’s almost one hour for every person on this planet! As a content marketer in the e-commerce space, […]

Read more
Checklist for a Holiday-Ready E-commerce Site

With the holidays upon us, e-commerce retailers are fine-tuning their sites in preparation for Black Friday. Here’s a quick checklist to help make your 2014 Holiday Season brighter by gauging your site’s readiness. I’ve included several tips and tools for testing that have worked well for me in the past. 1. Is your site up […]

Read more
From Blog to Buy: Content That Converts

It’s no secret here at SLI that we are arming online retailers with the e-commerce tools they need in the battle against Amazon – and creative content is proving to be a valuable weapon of choice. Many savvy e-commerce retailers use content (videos, blogs, social posts, etc.) to draw shoppers and turn browsers into buyers. […]

Read more
Why You Don’t Need to Brush Your Hair When You Buy Cosmetics

Are you addicted to cosmetics? Hoarding makeup is not uncommon. If you own multiples of eye shadows, lipsticks, blushes and brushes (as I do…), then you’re not alone. Indeed, it’s globally pandemic: according to research by Feel Unique, there are millions of women on the planet who hoard cosmetics. The same research also found women spend […]

Read more
Learn to Entice Shoppers with Great Content

Want to drive e-commerce sales, plus bring customers to your site instead of going to competitors’ sites or Amazon? Think content. The creative use of content can give your customers a unique and memorable shopping experience – one that creates powerful brand loyalty and moves customers along the path to purchase. In our new e-book, […]

Read more