I saw this blog post about a Web Analytics day in Brussels last week. It was interesting to see their take aways about site search, specifically:
- Visitors using site search are better customers.
- Analysts recommend improving the visibility of site search.
- One experiment found that by improving site search visibility 2% more visitors used site search and this resulted in a 1% increase in total revenue over a year.
Our customers also see this. For example, In the last 24 hours I have heard of a customer of ours who found that a large portion of their revenue was from customers who used their site search and so they’ve redesigned their site to make the site search more visible and are tracking the results.
The site search box on your site should be clear, large and above the fold so your visitors can find and use it easily. My preference is to not have any text in the box. See an earlier post: Which box is the search?.
One thought to “Improving the visibility of site search”
Web Analytics day
SPSS and SAS are the leaders in web-analytics tools at the moment. Oracle , KXEN are new up-and-comers to this area.
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