As we highlighted in a previous post, we recently conducted a survey of 322 retailers asking them about the tools they give top priority to when it comes to online marketing. We were happy to find that site search and SEO are two of the top three technologies of choice for retailers today (email marketing was the third). What we didn’t mention was that, as an incentive to take the survey, we offered a $200 Apple gift voucher to one lucky winner.
We’re happy to report that Michelle Thomas of Zappos won the survey drawing and is the recipient of some new Apple merchandise.
In addition to completing our survey, Michelle’s colleague, Aaron Magness has been kind enough to accept our request to be featured on an upcoming eCommerce Podcast. In the interview, we hope to uncover a bit about the online marketing strategies Zappos has implemented to help them become the recognizable brand they are today. Stay tuned…
