I was listening to a practical ecommerce podcast yesterday where Mitch Bettis interviewed Anne Holland from MarketingSherpa asking for marketing tips for eCommerce sties. It’s a good interview The thing that caught my attention is Anne said that their research showed that the single most important page on your site is the site search page.
Anne said there are many things you can do that will have an impact on your ecommerce business – but you should focus first on those that have the biggest impact. Site Search is one of those. She also said co-registration was a very, very effective tactic for building out email lists.
