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There is no question that search drives revenue: it brings customers to your site, it connects customers to products, and it can be used to trigger relevant offers on your site. Making the most of your search opportunity isn’t simple: you have SEO, paid search, paid inclusion, advertising, site search, and site merchandising. All seem to have different paradigms, tools, reporting and lingo, and making trade-offs can be a challenge. But there are steps you can take to optimize your customers’ search experience, and reap increased and more profitable revenue as a result. |
Watch this free webinar to hear:
- How marketers manage their search campaigns and tools, based on a survey of marketing executives
- How a leading retailer achieved 10x expected incremental revenue through automated user-generated search optimization
- The impact of recommendations and personalization on revenue
- A practical approach to testing online campaigns
- Whether search results pages convert better than category pages.
Takeaways: At the close of this session, you will:
- Compare your own search-driven revenue results to our benchmark (Sue is presenting her survey results)
- Understand better how to automate search optimization for the long tail of searches
- Be able to apply proven tactics for testing email and PPC campaigns
- Gain useful insights on your products and services based on the language of your visitors and customers
Speakers
- Ed Hoffman – VP of Worldwide Field Operations – SLI Systems
- Sue Aldrich – Senior Vice President, Senior Consultant/Analyst – Particia Seybold Group
- Jay Greenberg – Director, eCommerce – Spencer’s
