We’ve just posted the next episode of the ecommerce podcast: an interview with Brian walker from Forrester Research. Brian describes the services that Forrester supplies to the online retailers and some of the trends that he is seeing. Online retail is still growing and in this economic situation is one of the few bright lights in retail. It is growing and Forrester are forecasting that it will grow at 12% this year over the 2008 holidays.
Brian also talks about the popularity of reviews and how they can act as a retention mechanisms. One if the major issues that retailers have when they implement reviews is the moderation of the reviews.
Brian recommends focusing on usability as one of the most cost effective things that retailers can do. It’s not too late to make changes that will have an impact for these holidays.
