Site search and site search reporting are critical parts of your online business success. If you’re not doing so already, you should review your site search reports regularly to make sure your visitors are finding what they seek – AND that you’re using the language of your customers on your site. Did you also know your site search reports offer other useful information as well? Here are a couple tips from our Big Book of Site Search Tips with valuable ways you can use your site search reports to see more ROI from your on-site search solution.
- Review site search terms for SEO and PPC campaigns – This is a great source for keyword research because it shows the language your visitors are using – and chances are, if they’re using it on your site, they’re also using it on the web.
- Review your site search quality metrics to ensure your site search relevancy is improving over time – A good site search solution “learns” by tracking visitors’ aggregate search queries and click-throughs to deliver results based on criteria such as popularity. This means that, over time, searchers on your site are presented with the most relevant search results and can find what they’re looking for more quickly and easily. Improved searches result in more satisfied customers and greater sales.
