This month our clients American Bridal, BodenUSA, and DogIDs all made the list of the Hot 100 companies, as featured in Internet Retailer magazine (purchase required to view full list). The list includes the top 100 eCommerce sites which are going above and beyond to create innovative features that will draw in new users.
In a time when more people are shopping online than ever before, having an online store alone does not thrill customers. Online retailers must create a distinction between themselves and competitors by offering better features to make shopping easier, more informational and engaging. The sites featured within are all doing something that sets them apart from their competitors.
BodenUSA.com was featured for its Quick Shop tool, which lets catalogue recipients quickly enter catalogue product codes to find it online. They were also recognized for their outfit maker tool, which allows shoppers to virtually try different clothing pieces on models and create outfits that can be added to the cart and purchased.
Boden’s Outfit Maker feature
American Bridal, a site for wedding favors and gifts, was featured for its floating search box which also displays discounts. The feature has helped increase average order values for the customers that use it.
DogIDs, a site for pet leashes, collars, accessories and furniture was featured for its visual tools that allow users that are personalizing a dog tag to see what it will look like before it’s engraved.
All of these tools improve customers’ ability to find the products they need and made an informed decision before their purchase.
We’d like to congratulate all of the companies featured in the Internet Retailer Hot 100 list, and look forward to the many new innovations in eCommerce in the coming year.
