This holiday, cats may be a bit jealous of their dog friends, who will be digging more than two and a half times the number of gifts. As an annual holiday tradition, SLI Systems reports on what shoppers are searching for most in a particular category during the season. This year, we chose to look at a fast growing segment: gifts for pets.
According to PwC’s 2016 Holiday Outlook, pet owners will spend an average of $62 each this year on dogs, cats or both. We analyzed 3.5 million site searches that took place across eight different pet sites that use SLI Systems Learning SearchTM. The study focused on searches from the beginning of November through Cyber Week, but excluded searches for pet supplies like food or medicine in order to focus on likely gift items.
Here are some of the interesting things we found:
U.S. Highlights – California and New York Into Pet Gifts
It’s understandable that the highest percentage of searches for pet gifts came from California, since it’s the most populous state in the U.S., with more than 39 million residents, followed by Texas (27.5), Florida (20.3 million), New York (27.5 million) and Illinois (12.9 million) (U.S. Census Bureau, 2015). Wisconsin, with about 5.8 million residents, however, ranks 21st in population, making the state’s love of furry felines especially notable.
To learn more about how SLI Systems addresses the e-commerce acceleration needs of pet retailers, take a look at the Pets industry sector page on our website.