When you measure the success of your e-commerce site, one KPI stands out above the rest: conversion rate. Conversion rate is the percentage of your site visitors who take some sort of desired action, such as make a purchase.
Your e-commerce conversion rate depends on a variety of factors, including whether your site:
- Is optimized for mobile
- Uses advanced site search
- Offers product recommendations
- Has a quick and easy checkout process
…among others.
Are you doing everything you can to maximize your conversion rate through an unforgettable online shopping experience? Take this short quiz, and let us take a guess!
