The Aberdeen site search report was released recently and is available for free from their site.
The report emphasized the value of a high quality site search, particularly for retailers because they see direct economic benefits of having a better site search:
- increased conversion rates
- increased average order vale
- increased customer satisfaction.
It’s great to see that more retailers are paying attention to their search reports and using that information to improve their search. They’re also searchandising more, i.e. using search for merchandising.
Good quality site search is a must have for retailers now. This was reflected in the report in that 96% of ecommerce sites either currently have a search tool or will install one in the next 24 months. I guess that means we will continue to be busy here at SLI.
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The report can’t possibly be worth the amount of personal data that they require you to enter before you can get access to it.