When you open up your front door for trick-or-treaters this Halloween, you are more likely to be visited by Queen Elsa, and other ‘Frozen’ characters like Princess Ana and the lovable Olaf, than bloodcurdling zombies. This prediction is based on a large sampling of e-commerce searches over the past two months.
‘Frozen’ is the most sought-after costume theme this season, with the category receiving nearly 1.2 million consumer searches, or 122% more search activity than costumes related to the second most popular film this year, Teenage Mutant Ninja Turtles (TMNT). The gap is even greater between the icy theme and other popular movie characters including those from Book of Life, Batman, Despicable Me (minions) and Maleficent.
As noted in a recent Forbes article, SLI Systems tracked more than 80 million searches across 17 websites selling Halloween costumes between September 1st and October 26th of this year. Of the top 15 most-searched costumes for 2014, seven are film-related:
- Frozen – 1,192,000 (includes searches for Elsa, Olaf & other characters)
- Zombie – 863,000
- Ninja – 863,000
- Pirate – 796,000
- Clown – 659,000
- Witch – 588,000
- Vampire – 565,000
- Teenage Mutant Ninja Turtles – 536,000
- Book of Life – 308,000 (includes searches for “day of the dead”)
- Flapper – 277,000
- Batman – 251,000
- Despicable Me – 233,000 (78% of related searches were for minion characters)
- Maleficent – 227,000
- Monster High – 206,000
- Star Wars – 148,000
So, what’s the hottest Halloween costume this year? The forecast calls for a “cool” cast of characters.
