A BLOG FOR E-COMMERCE LEADERS

SLI Blog

Posts with Halloween Tag

Top Costumes for Halloween 2015: Ready to Feel The Force?

Posted by Aparna GrayeCommerce, Press, Site Search

Don’t be surprised if you have Princess Leia, Darth Vader or Yoda knocking at your door this Saturday, looking for treats. Star Wars mania is in full swing and is dominating the 2015 Halloween costume craze, as Hollywood blockbusters are again leading the costume trend this year.

SLI Systems Halloween DataData from SLI Systems found Star Wars is an unmatched force with nearly 37% greater interest than Minions – the next closest film. In fact, this Halloween season, consumers conducted twice as many costume searches for Star Wars characters than Frozen characters, which were the most-searched costumes in 2014. Anticipation of Star Wars: The Force Awakens is clearly attracting new generations, adding to decades of loyal fan numbers.

The top 5 most-searched movie-themed costumes of 2015 were:

  1. Star Wars (combines searches for Leia, Darth Vader and other characters)
  2. Minions (includes searches for Despicable Me)
  3. Frozen (includes searches for Elsa, Olaf and other characters)
  4. Marvel Universe (includes Hulk, Thor, Ironman, Spiderman and other characters)
  5. Maleficent

 

As noted in a recent Multichannel Merchant article, SLI studied site search activity across e-commerce costume retailer websites based in the U.S., Canada and Australia, analysing a total of more than 10 million consumer searches taking place between Sept 1 and Oct 20, 2015.

The SLI data team compared the most popular site search terms across costume retailer websites using our Learning Search® service and found interest in current events as well. For instance, searches for ‘Trump’ increased significantly, with 33x more searches than the same timeframe in 2014. The data also revealed, the search term “Trump” was 38% more popular than “Ironman”!

Here are some of the additional findings from SLI’s 2015 Halloween Costume Site Search study:

  • The top three most popular non-movie searches in order were: witch, pirate and zombie
  • Teenage Mutant Ninja Turtle-related searches remain popular but missed the Top Five movie-themed list, coming in 6thplace
  • Supergirl (and Superwoman) was 3.5x more popular than Trump and nearly 5x more popular than Ironman, the least popular Marvel super hero this season
  • Spiderman was the most popular Marvel super hero
  • Maleficent saw 3x the searches compared with (Princess) Leia

So if you haven’t already bought your Halloween costume for Saturday, there is still time. You can either buck the trend or join the legion of fans who will pay homage to the Star Wars franchise.

May the force be with you!

Top Costumes for Halloween 2014: Spine-Chilling or Just Chilly?

Posted by Eileen ElameCommerce, Site Search

When you open up your front door for trick-or-treaters this Halloween, you are more likely to be visited by Queen Elsa, and other ‘Frozen’ characters like Princess Ana and the lovable Olaf, than bloodcurdling zombies. This prediction is based on a large sampling of e-commerce searches over the past two months.

costumes chart 2014‘Frozen’ is the most sought-after costume theme this season, with the category receiving nearly 1.2 million consumer searches, or 122% more search activity than costumes related to the second most popular film this year, Teenage Mutant Ninja Turtles (TMNT). The gap is even greater between the icy theme and other popular movie characters including those from Book of Life, Batman, Despicable Me (minions) and Maleficent.

As noted in a recent Forbes article, SLI Systems tracked more than 80 million searches across 17 websites selling Halloween costumes between September 1st and October 26th of this year. Of the top 15 most-searched costumes for 2014, seven are film-related:

  1. Frozen – 1,192,000 (includes searches for Elsa, Olaf & other characters)
  2. Zombie – 863,000
  3. Ninja – 863,000
  4. Pirate – 796,000
  5. Clown – 659,000
  6. Witch – 588,000
  7. Vampire – 565,000
  8. Teenage Mutant Ninja Turtles – 536,000
  9. Book of Life – 308,000 (includes searches for “day of the dead”)
  10. Flapper – 277,000
  11. Batman – 251,000
  12. Despicable Me – 233,000 (78% of related searches were for minion characters)
  13. Maleficent – 227,000
  14. Monster High – 206,000
  15. Star Wars – 148,000

 

So, what’s the hottest Halloween costume this year? The forecast calls for a “cool” cast of characters.