User-generated content in the form of ratings and reviews can deliver powerful SEO benefits to your e-commerce site. Many e-commerce platforms, including Magento, now have built-in ratings and reviews. Other platforms offer extensions in their marketplaces to support user-generated content. Regarding the importance of user-generated content, Search Engine Journal offers the article, Why Should UGC be a Part of Your SEO Strategy?
Keep in mind that ratings and reviews only help your page rankings if they are part of the pages themselves. For maximum impact they must be visible as part of initial page loads, without use of iframes and without hiding the information behind tabbed or accordion-type controls.
We recommend showing rating and review information only after several reviews have been collected. Otherwise a low review count might negatively impact the perception of desirability for the products on your site.
Ratings & Reviews Partners of SLI include Feefo, Reevoo, Bazaarvoice, Power Reviews and TurnTo.
For more tips on improving your SEO, download our white paper “How to Get the SEO-Driven Revenue You’re Missing.”