Using the ‘No Results’ Page to Your Best Advantage

Not every search term results in a rendered ‘Search Results’ page. In fact, many terms site visitors search for will return a ‘No Results’ page for a variety of reasons. For example, a site visitor could be searching for beluga caviar on a gourmet food site, and the site is either out of stock or […]

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Advice for Amazon: Be Honest with Search Results

Amazon’s practice of misleading customers with search results is again on trial, after the 9th Circuit U.S. Court of Appeals overturned a lower court ruling on a trademark infringement suit by Multi Time Machine, Inc. (MTM). MTM charged Amazon with infringing on its trademark by creating “a likelihood of confusion” when customers search Amazon for […]

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When #LoveWins, Smart Merchandisers Win

The U.S. Supreme Court opened a new opportunity for merchandising on Friday, June 26. Whether or not you agree with the 5-4 decision making same-sex marriage legal in all 50 states, it’s undeniable that it’s a prime marketing opportunity for retailers. Earlier this week, Multichannel Merchant published more than 20 examples of “How E-commerce Responded […]

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