Improve E-commerce Conversion Rate with 5 Critical Enhancements

Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely spending more and more to drive traffic to your site. You can’t let that big investment in advertising fizzle with diminishing ROI. Good […]

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E-commerce Merchandising: The Ultimate Guide to the Newest Techniques

E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]

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Refining Your Site Navigation (Part 2)

As we discussed last week, the purpose of refinements is to allow shoppers to find what they are looking for more quickly. By indicating specific characteristics to narrow down the number of options shown in a category, visitors don’t have to scroll through pages of products to find the right one. There are some simple […]

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Refining Your Site Navigation (Part 1)

Refinements allow visitors to quickly narrow down their product selections as they travel through your site. This is one of the best ways (aside from using the search box) that visitors express to you exactly what they want. The right use of refinements can make the shopping journey easy and intuitive. From broad category pages, […]

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What Do Young Consumers Want from eCommerce?

In my last blog regarding usability, I detailed some of the design features and functionality that make eCommerce user-friendly for an older demographic. The important features to optimize site search and navigation for the 65 and older user contrasts considerably with today’s youngest set of shoppers. These digital natives, ages 12-17 years old, are comfortable […]

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Best Practices for DIY and Home Goods eCommerce

Is there anything people won’t buy online these days? Sofas and even major appliances now have their place in the e-commerce universe, which raises the bar for online businesses that need to serve the special requirements of these shoppers. Unlike browsing for shoes or books, shopping for DIY or home repair products like lighting or […]

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Advice for eCommerce Success, Live from IRCE

We may be halfway through the last day of the exhibit hall at the World’s Largest eCommerce Event, but there’s a lot yet to see and learn today for those at IRCE 2013, the Internet Retailer Conference and Exhibition in Chicago. Here are some of the highlights so far, and a couple opportunities still coming […]

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3 Ecommerce Navigation Errors to Avoid

Guest Post by Sasha Butkovich of Ecommerce Outtakes There are plenty of potential errors to be made in ecommerce navigation, and you’ve probably seen them all at one point or another in your own online shopping experiences. But what are the biggest “Don’ts” when it comes to navigation? Here, we’re taking a look at the […]

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Cache’s Kevin Metz and SLI’s Shaun Ryan on the Power of Refinements

If there is one key takeaway from the Internet Retailer Web Design and Usability Conference, it’s that eCommerce sites must be responsive to the increased sophistication of customers by offering better user journeys, more helpful features and creating safe, more satisfying experiences that meet or exceed customers’ expectations. Kevin Metz, VP of e-commerce for Caché […]

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Consistency in Search and Navigation Lends to a Stronger Brand Experience

We talk a lot in this blog about ways to get more business value from site search. Today, I’d like to talk about the importance of navigation, and more specifically the navigation pages in delivering a similar experience than the search results pages, to insure a consistent user-friendly experience, better engage visitors, and ultimately increase […]

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